5 Reasons To Invest Into Video Marketing
1. Showcase Your Brand’s Personality
In today’s digital world, more and more people shop, work, and communicate online. While this is convenient, it means that we aren’t putting faces to names as often. To humanize your company, we use video to connect to your audience with as close to a face-to-face interaction as possible. As humans, our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses. Using video to showcase your companies personality helps visitors on your channels get a better sense of who you are and what you stand for — which builds trust and credibility in your business.
2. Stand Out From The Competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
- 90 percent of online users report that a business’ service video helps them make a decision to act.
- 65 percent of users who watch a companies video will visit the business’ website afterwards.
But because only half of businesses currently use video in their marketing — a number that is predicted to rise to 64 percent in the near future — you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your company to newcomers, answer your visitors’ questions, showcase your service in a modern way and not to mention create a favorable and lasting impression.
3. Videos Have a Good Return on Investment
The return on investment you get from video marketing will depend on several things including how well you have organised your content strategy and the quality of your videos. With your company being within the Real estate niche, all it could take is one video reel to convince a possible client to go ahead and get you to design their home. The cost of video will be well worth it once you get even just ONE project secured.
4. VIDEO = BETTER SOCIAL REACH
Video content is the most efficient way to extend your online reach. It is so easy for people to share a video online which in turn is free marketing exposure, but you have to have the content to post for people to share it. Social video generates 1200% more shares than text and images combined, and the more people that are sharing your company, the better. This means that more new people are able to come across your brand organically.
5. It’s Essential for SEO + social media ads
Not only do your audiences love videos, but Google loves them as well. In fact, by having at least one video embedded on your online channels that you want to rank, you can multiply your chances of ranking higher in the search results.
You can also use the videos and reels that are created to use as social media ads that are shorter and more impactful. Video ads have generally do 30% better than Still ads so when you allocate funds into your. marketing budget, you are improving the chances of a better ROI.
